Avoiding Penalties from Google Panda 4.1 and Future Updates
At the beginning of October 2014, Google announced they were releasing their new Panda 4.1 update. Panda 4.1 is an algorithm update that aims to build on-page optimization. It comes on the heels of the Panda 4.0 update on May 2014, the latest in a line of Google updates to streamline the effectiveness of their service.
The goal of this new update is to find low-quality web content more easily. Thin material posted on websites can ultimately damage their search engine optimization or SEO guide searches. If a website mostly relies on users landing on their page from a web search, this update could majorly hurt them.
In August of 2013, Google began letting webmasters know when they are being penalized for various reasons. The penalties that webmasters can be hit with (and notified of) include: unnatural links, hacked sites, spam from users, the whole site is spammy, thin content with little value, cloaking redirects, and hidden text/keyword stuffing.
What this means now is that if a webmaster is being penalized with Panda 4.1, Google will let them know that they are being penalized, and why. The most important factor they are looking for with this update is thin content.
Thin content can mean multiple things. The information on the website must be meaningful to the end-user. It also needs to update regularly (links current, dates correct, new updates). Google is also looking for experts to be writing the content on webpages.
If a webmaster is getting penalized by the new update of Panda, he or she can receive the ability to recover from Google Panda with SEO Toronto Specialists. We specialize in strategic advertising to increase SEO for websites. Our team of experts will review many factors in a website and bring it up to standards that Panda 4.1 will not be able to penalize. We will also give many tips on-page optimization.
Content will be reviewed to make sure it is “meaty” and full of good, useful information. Our SEO professionals will remove “fluff” and create compelling and relevant information for the user. They will also ensure that the website does what it says it will do. If the webpage claims it is there for one reason and the content does not back that up, a penalty will be handed out.
Making sure all links are working properly is very important. They not only see that each link is going where it says it is going, but also makes sure the codes are at prime optimization. Social media links need to be working so that page shares will thrive.
Our SEO specialists will also make sure that the SEO Audit in Toronto is full of “SEO ammunition” to ensure the page is at the top of not only Google but other search engine results.