While it is important to have a website that generates a lot of traffic and shows up in search engines, it is equally as important for the website to be user-friendly and optimal for those visiting the site. It is a basic concept, but if a website is not appealing to its intended audience then it will not be successful in gaining traffic. A bad website could negatively impact an organization’s sales and reputation. Therefore, every website administrator should ensure their website is ideal for clients before it is successful with search engines.
First, the homepage of a website needs to be clear, functional, and appealing to the desired target group. If it is not, this may increase the bounce-rate and inadvertently steer the potential customer away from visiting other website pages. Fonts should be easy-to-read and in a size that is large enough for most people to read. The language of the site also needs to be generally understood by the intended audience. Advanced terminology is not necessarily needed.
It is also important for a website to have visual clarity. Basic is better since a busier website can be confusing and over-stimulating to the user. However, the website should still be attractive and appealing. Choose coordinating colors and use images that are of good quality but do not overload the site with photos and images. Images need to be relevant to the text as well. For example, a website promoting cooking and recipes should not have photos of scenery on the homepage. Instead, it should have images of food, cookware, or people eating.
The functionality of a website is also critical in gaining users. Searching and navigating should be easy for the customer. This means that the menu should be [label cls=”danger”]user-friendly[/label] and not overloaded with submenu options. Adding a search box to the homepage may also be helpful to the user who knows exactly what they are looking for. Additionally, the website administer should frequently ensure that links, both internal and external, are working properly. Nothing is more irritating than clicking on a link and having the page display incorrectly. There should be a support number or email included on the page that users can quickly access for assistance.
While the homepage of a website is the most important, all pages of a site should be clear and functional. The purpose of the site should be plainly evident. The products, services and information offered should be described within the website’s description and header text, which will also improve search engine relevance. Above all, a website must be user-friendly before it can be search-engine optimal.