Semantic markups are HTML tags or codes that contain powerful pieces of information about a website. If inserted correctly, these markups can place a website high in a search engines result page (SERP). This does not mean that a website will absolutely show up in Google search results. There are several types of semantic markups, but some of them are more powerful than others. Semantic markups that are used incorrectly can actually hurt a website’s visibility.
Meta descriptions are one of the most powerful semantic markups, because they show up as a snippet in search engine results. Testimonials are great because Google allows businesses to disclose reviews with semantic markups. This means testimonials can be viewed beside a business listing on a SERP. Semantic markups for videos are very eye-catching, because a snippet of the video may appear in a SERP. The video markup is also beneficial as consumers enjoy viewing videos about services and products.
Open Graph Protocol is great for social networks and SEO. Facebook introduced the tool because they needed things in the social network to be more recognizable. The Open Graph Protocol is a tool that allows a user to get social media information, which can recognize the elements of a webpage. This means a business website location can come up in Facebook results and be highlighted by a user checking in or liking. The Open Graph Protocol can be easily integrated because only a few html tags need to be added to a website.
Website visitors use breadcrumbs to navigate through a website’s hierarchy. Semantic markups can be placed to identify a website’s breadcrumbs, which will allow a search engine to figure out a website’s hierarchy and what pages are most relevant. There are many ways to mark breadcrumbs, such as using an ordered list or a set of links. Google can recognize the title, url, and child breadcrumbs.
Semantic markups that contain business contact information are advantageous for local businesses. These markups can result in business contact information appearing next to a SERP for other queries.
In the past, a variety of different factors influenced SERP such as meta keyword tags. Citations and links caused those factors to become much less important. The power of semantic markups does not change search engine results, but there can often be an increase of click-through rates. Higher click-through rates can increase the exposure of a website, which can result in higher rankings. Positive SERP is well-worth the time it takes to complete powerful semantic markups.