The market is saturated with SEO companies promising to get your business more revenue. The biggest problem business owners face is who to trust when it comes to choosing the right SEO company to work with. Choosing the right SEO company isn’t difficult when you know what red flags to look for.
Oftentimes, a non-reputable SEO company will tell you there’s a “secret” way to drive traffic and revenue. This is false and is a huge red flag. Generally, they will charge a lot of money for their SEO packages. A reputable SEO agency will have affordable SEO packages and won’t sell you a “secret”.
Our agency offers affordable SEO packages but we also offer local SEO services. Through the use of Search Engine Optimization in Canada, we can provide you with local SEO services to help drive your business’ revenue.
What is SEO?
Search Engine Optimization is a method of increasing both the quality and quantity of traffic of your website through organic search engine results. Quantity and quality are important when it comes to SEO. For example, if you have a business geared towards selling a product and want to know the kind of visitors you’re getting or if they’re the right ones, this is where SEO comes into play.
When selling a product or service, you want the right customer to visit your website. Attracting all types of people might sound like a good idea but in the long term, it doesn’t help. You’ll want customers that visit your webpage and decide to use your services or products you’re providing. It’s not useful if you’re getting traffic from customers who are wanting a different option than what you can provide.
Using Search Engine Optimization in Canada can tell you where your visitors are located too, this means if you’re receiving traffic from Edmonton SEO or pinging SEO Montreal. Knowing where your customers are located can be a huge game-changer. If you are a business that only caters to a certain area, like Toronto, getting traffic from America wouldn’t be useful. You’ll want your business to show up organically in SERPs (Search Engine Results Page). This is important because it’s free traffic.
How Does SEO Work?
Whenever you visit a search engine like Google or Bing and type in a question, you’ll get thousands if not millions of results. Any of these links could be the one you want but how do they show up in that order? The search engine sends out crawlers to gather information about the content you’re searching for. Crawlers are programs used by search engines to gather data and store the content of a website to a database. Therefore, having relevant content on your site can make a difference in it appearing in SERPs.
Once the crawlers gather the information, it builds an index. This index is then put through an algorithm to try and get the best matches possible for your query. There’s a lot that goes into the algorithm process. Certain methods are ranked higher than others like domain-level PageRank and quality of the links to the domain. This area belongs to the Search Engine part of SEO.
The Optimization part comes into play when writing the content for your page. It doesn’t stop there, though. Optimization has many facets to it. It ranges from using informative meta descriptions, proper length and informative title tags, internal links, and more.
This is why using local SEO services is recommended for any business owner not familiar with how SEO works. Using a local SEO service has its advantages too. For one, you can meet with them in person to get a real understanding of what they can and will do. Next, is that while it’s digitalized, for the most part, it’s still important to know local businesses and areas. Take the example above. You wouldn’t want to be getting American traffic while trying to advertise for an Edmonton SEO or an SEO Montreal page. While these pages shouldn’t appear for American users, it’s possible it can slip through the cracks. A proper agency can help your page not appear in these SERPs.
What is SEO Services?
SEO services will vary from agency to agency. Most agencies will offer services based on the packages you choose. This can include anything from content creating, link building, analytics, and ranking. Depending on the type of SEO agency you use, you may end up with an agency that specializes as a digital marketing company which will offer its own set of advantages.
Professional SEO services will offer you a variety of SEO packages. They are usually done in a tier system and are based on prices and services included. For example, a basic package can include SEO reporting, keyword optimization, keyword analysis and research, Google analytics, content optimization, and link-building analysis. If you are looking for more information on how much SEO services cost, check out our faq post here: https://www.seotorontospecialists.com/faqs/how-much-does-seo-services-cost
The type of package you’ll want will depend on your needs. Blog owners tend to choose a more basic package offering little content creation and keyword optimization while businesses tend to want more professional SEO services. This will include more content creation, in-depth website analytics, High Authority links, reverse engineering competitor links, and more keyword optimization.
Some agencies will charge by the hour, monthly, or per project. There isn’t any correct standard when it comes to how they charge but it’s recommended to check around for the best rates before choosing.
Our SEO Toronto Specialists offer 3 monthly plans that have different features. Each plan is designed for needs and includes content creation and analytics. The most preferred plan by Professionals is their Premium Plan. It not only includes the basic plan features but adds even more ways to optimize.
SEO is a practice that all businesses should look in to. It will not only boost traffic to your webpage but will bring in added revenue in the process. Choosing the right SEO agency to help you with optimization will involve some research on your part. It’ll depend on what you want and how much you’re willing to spend. Be aware that some SEO agencies aren’t reputable may try to scam you with a “secret” method.