Understanding the Future of Entity Search

Google Knowledge Graph

Google is one of the largest search engines on the Internet. Billions of people search Google each day, looking for products, services, information, directions, and locations. How people find what they need depends on the thematic consistency of websites, in addition to the effectiveness of topical hubs.

Google is revising, or rather, adopting, a entity search approach to web searches and seo context of content. Information is presented to search engines in a way that when people type in keywords, they are able to see a listing of relevant keywords being searched. A great navigational system that Google is implementing is a system that merges old and new technology called Google hummingbird. The hummingbird algorithm impacts more than 90 percent of searches nationwide.

Entity Search - FreebaseWhen searches are performed, great emphasis is put on keywords, which are assigned a contextual and semantic value. This value helps Google to rank the keywords in order of importance and significance. Semantics is the study of the meaning of sentences, phrases, terms, narratives, and words.

With the new search engine approach, consumers are able to find answers to long, drawn out questions. Instead of typing in one or two words, and waiting for a list of possible answers to appear in the results page, consumers or searchers can now ask Google specific questions. This new way of searching the web for answers has been up an running before anyone was even aware of the new change. This new change is Voice Search (Text Added March 25 2020)

Keyword research still yields results, but not the way that it used to. Nowadays the new search queries focus more on entities, and not necessarily keywords. Individuals have to find a commonality between context and content, without compromising their search. Entities strongly affect Google’s knowledge graph, which is an input of information for any era and location in time, present, past, and future.

Knowledgeable individuals, libraries, museums, professors and others share their input. Answers to questions are answered faster. To put it plainly, the Internet has also implemented unstructured searches. However, with the new semantic search approach, schema markups data is formulated in a structured environment, which is easy to read and understand.

The semantic approach Google uses to search for answers uses a familiar syntax or graph protocol to create organized data. The data is imported, and exported, depending on the retrieval process. To break semantic involvement down to laymen terms, it is the ability to provide detailed markup data about web pages to search engines in a simplified manner. When individuals type in phrases and ask questions, they are likely to get exactly what they are looking for in a shorter amount of time, and with more accuracy.