Increasingly, the internet is playing a huge part of the world that we live in – specifically, how we obtain, collect, search, and get rid of information. After the dot com bubble of the early 2000s, internet and –tech-based companies have soared and succeeded, and now new internet technologies play an important role in our lives, whether it is Google or Yahoo or Facebook. Indeed, you would agree that searching for what exactly you are looking for on the internet, such as a place to take a vacation to, a grocery store, or a new video game, is an extremely important part of the web. Imagine how frustrating it would be if you had to sift through the billions of webpages on your own! This is the reason why search engines such as Google and Yahoo play such an important role in our internet experiences, and why we need to keep these websites in order to generate more content. It just so happens that SEO – Search Engine Optimization – plays a key role in making our search engines better and in locating us the most relevant information pertaining to what we are looking for. In a nutshell, SEO “optimizes” search engines such as Google so that one obtains the most relevant information in the first page of the web results, with the least relevant information in the following pages.
How does SEO work?
When you search for something on a web browser, you get a very long list of results that match what you are looking for. The web search engine uses algorithms in order to sort the degree of relevancy of a certain webpage to what you are looking for, with more relevant material pushed towards the top of the list, so that more people will visit a given website (in other words, the website will generate more traffic). In the past, it used to be the case that Google and other search engines relied heavily upon assigning each page a rank (called the ‘pagerank‘) in order to generate the list of results.
In present day, in order to increase the quality of searches and to minimize spam, search engines do not rely so much on ranking each page, but rather use more complicated methods to produce search results. As such, website owners are paying less attention to this metric and are more so focused on improving the Domain Authority of a webpage, which is a score assigned on a point scale out of 100 that approximates the degree of visibility of a certain webpage on a wide array of search engines.
Clearly, websites recognize the value of having a high Domain Authority, and will try to do everything in their power to ensure that the Domain Authority for their website is as high as possible. One of the ways in which website owners can manipulate the Domain Authority score for their site is though taking advantage of the use of algorithms that are used to create the search results pages. With this in mind, the domain owners can alter the content of their webpages in order to improve their rank.
White Hat vs. Black Hat SEO
With the variety of methods that web domain owners use in order to increase web traffic, there are some that web search engines approve of (ethical SEO) and others that are not thought well-upon. The difference between the two – white-hat SEO vs. Black-Hat SEO – is a matter of sustainable, long-term page-rank increase versus transient page-rank increase of lower-quality content. Essentially, white-hat SEO tactics are those that are beneficial to the user as opposed to merely tricking the SEO algorithm. They are intended to increase the Domain Authority Score in relation to the guidelines that are set forth by the given search engine. Black Hat SEO, on the other hand, are ones that are actively discouraged by search engines. They are used to make lower-quality materials rise to the top of the search results and the creation of spam-like content. Some of the techniques that characterize Black Hat SEO is using invisible or hidden text, or using meta-tags that are irrelevant to the information presented in the webpage at hand. The creation of the types of hidden, sneaky methods used by some website domain owners has prompted search engines to create more personalized searches based on previous search history in order to improve search engine quality and to discourage Black Hat SEO.
For example, one tactic they may use is to create many links between the each webpages. Search engines, generally speaking, work through crawling (computer bots that browse the internet and find specific keywords), which means that the Domain Authority score of the website would increase and so would generate more traffic. Another common method in use is to alter the verbal content on a website so that it includes more commonly searched keywords. With that, its rank will rise. SEO is a method that is a part of a larger goal of increasing the visibility of a website through search engines; this is referred to as Search Engine Marketing, or SEM. SEO and SEM both play a crucial role for site owners.
Comparison between Off-page SEO and On-page SEO
Two of the key factors in optimizing a webpage for SEO is to either have many relevant keywords in the actual content of your webpage, and to have many well-respected website have your website linked to theirs, and vice versa. On-page SEO deals more with the latter – finding the right types of keywords or phrases to include in a given website in order to have the Domain Authority of the website increase, as was discussed earlier. One of the ways that an individual could improve their on-page SEO aside from manipulating the keywords is to create more webpages and links to the site. Doing so will give major search engines such as Yahoo, Google, and Bing more to index. Creating a few quick posts thus becomes one of the easier ways to improve the Domain Authority score for a website. Off-Page SEO is a bit different, and can become more complicated to manage and generate than it is for On-site SEO. Here, domain owners attempt to get as many different types of reputed websites to create links to their websites, so that the search engine will come to believe that the given domain owner’s pages have high-quality content, thus increasing the Domain Authority score for that site. Managing off-site SEO will require that the given domain owner will invest in forming relationships with other websites. There are a few ways that one may go about doing this. One of them is to have regular press release, which will create more keywords that will increase the Domain Authority for a given website. Another option would be to write guest posts, or to become a regular blogger for another website. This, again, will allow the SEO for the website to increase and will drive a great deal of traffic to the given page.
Now that you’ve gone ahead and tried to use some different techniques to improve the Domain Authority score of the pages of your website after learning how to SEO your website, you may be enticed to go ahead and see just how far your hard work has gone. First, before you test the SEO of your website, you will want to control variables in whatever test you decide to run, and run each test multiple times in order to ensure the accuracy of your findings. With that said, some of the things that you might try are to change the links that are available on the page, adding or removing social media or comment buttons, or even changing the text of the webpage. In each of these cases, altering the given content on the page could either cause the Domain Authority score to increase or decrease, which gives the website owner a better idea of what materials to keep in the website. The best way to know what content to keep is to keep running test and see which one gives you the highest SEO results.
Tips for Improving SEO
There are multiple options available for those wishing to improve the search engine visibility of their website. Here is a list of tips and tricks you can use in order to obtain a more optimal SEO: Try to generate interesting content. This one is somewhat of a no-brainer. if you have interesting content on your website — with or without using many keywords in order to try to increase your page rank — readers who visit the page will feel inclined to share it on social media, or other website owners who enjoy the content on your page will want to create links to your site, which increases your own Domain Authority Score. Remember, the website isn’t created for the search engine: it’s created for the readers. Having high-quality content will allow you to naturally improve the SEO of your site. Create links to Social Media. If you have have a link that invites readers to share your page with social media outlets such as Facebook, Twitter, and Pinterest, you can create more links to your page. Use Headings and Subheadings.
Have you ever come across an internet post or an e-mail that’s just a giant wall of text? As you could imagine, that type of text pushes readers away and looks uninviting. Instead, try to break up the text of your webpage into paragraphs, bullets, and headers, so that the reader does not become intimidated.
Doing so will allow the reader to quickly asses the content of the page and whether they want to read it. Also, it can help grab the readers’ attention and produce more traffic for the website. Using images and videos. This tip goes hand-in-hand with the one in the previous bullet point. Having a variety of different media on your site looks inviting to readers and draws them in.
What Does SEO Stand For? SEO is a general term that incorporates the practice of increasing the visibility of a web page through search engines. SEO is very important to web domain owners because it is one of the ways in which website owners can increase the visibility of their sites. The methods used to increase SEO incorporate increasing the content or the quality of the content of a website, or exploiting the algorithmic nature of search engines in order to artificially increase the Domain Authority of lower-quality material. Naturally, there are many ways go about doing so, some good and others detrimental. If you plan on starting a website, SEO is one aspect that you should pay very close attention to. And with practice, you can master the art of SEO.