Competitive SEO Audit
There are about 1 billion live websites on the Internet, and with the continued expansion of Internet service providers worldwide, along with the explosive growth in mobile-based Internet browsing, that number isn’t expected to drop anytime soon.
If you’re a small business owner who counts on online traffic to market your products and services (let’s face it, these days, we all are), it’s no longer just about having a great website – it’s about having a great website that your clients and prospects can actually find, among those 1-billion or so other websites…..
Sure, a solid website that uses good Search Engine Optimization (SEO) techniques will go a long way towards helping your business achieve a decent spot on the Search Engine Result Pages (SERPs), but chances are good that you’re competitors know this too. They likely have good websites too – meaning that you’ll need to use advanced SEO competitor analysis tools and techniques to land on the first page of Google, Bing or Yahoo! Search.
Why does that matter? Because search engine results that land on the first page of an online search engine query land the lion’s share of traffic, that’s why. According to data from Google, websites that appear on the first page (the ‘top 10′) achieve over 70 percent ‘click-through’ rates, while sites that rank on the second page or beyond earn far fewer page views. Internet users rarely have the patience to sift through pages upon pages of search engine results – they want answers, and they want them now.
That’s why here at SEO Toronto Specialists, we offer a comprehensive competitive SEO analysis package to business owners throughout the Greater Toronto Area, including Richmond Hill, Vaughan, Brampton, Mississauga and beyond.
MAXIMIZE YOUR WEBSITE ROI
Our Competitive SEO Analysis Package includes a careful, strategic competitor analysis for SEO that starts with identifying which websites and companies are actually your competitors. We look at the quality of their content, their social media feeds and accounts, and the profile of their backlinks. We carefully check what keywords they are targeting for SEO, and analyze the real-time and historical performance of these keywords.
Using the data we gather, we then prepare a complete analysis report that clearly outlines what your competition is doing online so that you can mount an effective, data-driven SEO strategy.
With the increasing number of websites, it requires more effort to increase traffic in one’s own site and improve SEO. Increasing a site’s visibility becomes more complicated with the consideration of a number of factors affecting traffic and visibility. Because of this, Our SEO Toronto specialists offer a comprehensive and competitive analysis to help clients in their search engine optimization.
Keywords play a crucial role in any SEO analysis. It is not enough to include relevant keywords, rather, there is a need to know how to use the most strategic keywords to ensure visibility. It is possible to devise the best keyword strategy that will increase a website’s traffic. Our experts can help determine high converting keywords that have possible value, thus, helping its clients in building a keyword portfolio and categorizing keywords according to their hierarchies. The keyword gaps can be identified as well, which means that the keywords that are not frequently used by the competitors will be optimized to serve as opportunities in driving traffic to the client’s website.
Another common mistake in SEO is inserting as many keywords as possible, since only a certain amount of keywords are needed to gain relevancy in search engines. We can work through keyword density, positioning the proper number of keywords across headings, content, alt tags, and meta descriptions.
Our in-depth service goes beyond the typical once-over that many digital marketing companies offer – the competitive SEO Package thoroughly examines the online marketing tools, rankings, SEO keywords and traffic rates of your direct competitors in the GTA. With this information, you can then adjust your website to capitalize on weaknesses amongst your competitors, giving you a virtual ‘leg-up’ on the competition!
Ready to maximize your online marketing investment? Want a comprehensive analysis report that details the how, and why, of what your competition is doing with their digital marketing? Drop us a line – we’re here to help.